|
|
|
|
UrbanAdserve targets a unique audience online – affluent and rising affluent Latinos and Blacks. These people are young professionals, tastemakers and trendsetters. They direct popular culture and they are the fastest growing group on the web. Key Audience Metrics•Gender 60% female, 40% male •Ethnicity 55% Black, 35% Latino, 10% Other •Age 65% 16-34, 30% 35-45, 5% Other •Income Median HHI = $55,000 •Geographic Distribution 20% New York, 20% Los Angeles, 10% Washington DC, 10% Chicago, 10% Atlanta, 10% Miami, 20% Other (as of Q1 2008).
Key Audience Statistics•College educated Latinos and Black are online at the same rates as their general market counterparts – 93% for Blacks, 91% for Whites and 89% for Latinos (source: Pew Internet and American Life Project, “Latinos Online” March 2007) •The combined buying power of Blacks and Latinos in the U.S. ranks as the 8th largest global economy, ahead of India, Canada, Mexico, Brazil and others (source: Selig Center 2006 and World Bank 2006)
|
|
|
|
|
|
